Dominion Web Works

Rankin Automotive Case Study

Rankin Automotive was rebuilt around practical local SEO: clear services, online booking, neighbourhood pages, newsletter capture, and helpful driver tools.

What changed

Service pages for high-intent searches
Booking and contact CTAs throughout the site
Technical SEO cleanup with sitemap, robots, schema and metadata

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Operational follow-through

Beyond the website

Local SEO works better when the shop also has repeatable front-counter and software systems. Useful companion resources include apprentice technician training plans, service advisor training checklists, and digital vehicle inspection software.

July 2026 refresh

Ongoing conversion proof added after launch.

The Rankin project now includes fresh maintenance content, a GPS Shield offer flow: a public service page, Amelia booking services, consent capture, and a disabled-safe Stripe billing placeholder ready for subscription activation. That gives this case study current proof beyond the original website rebuild: local SEO, booking flow, recurring-service packaging, and audit-ready customer consent now work together.